Doing web promotion on the search engines is very important if you have an online business, or even just an online presence. There are a few reasons for this. Number one, web promotion is one of the most efficient and cheapest methods available. There is no print shop to wait on, no tv executive to return calls to; you can simply open an online account with Google Adwords etc.. or begin doing SEO on your site, with almost zero lag time.
Number two, web promotion can scale to levels that other advertising mediums cannot. Going global using Google Adwords simply means checking a few extra boxes for the countries you now wish to target. Running print ads and tv/radio in a foreign country? Good luck.
Number three, search engine web promotion is also necessary because it’s the reason you built your website. What good is your website you spent all your time/money on that nobody can find? What was the point of building it if you don’t want people to find it?
Number four, you can do some of it yourself. Reaching out to bloggers, and getting a few links from family/friends’ websites does not require much work and can go a long way towards your success online. Web promotion on the search engines is all about exposure.